1% for the Planet
Purrfectplay has always felt strongly about the interconnection between our domestic lives and the health of our planet. They are intertwined. We love our pets and they live with us on Mother Earth. When we watch the news and see parents being separated from their cats and dogs because of fire, floods, or other disasters we are heart sick... as we all are. Additionally understanding how the chemical toxins in our environments effect our pets only increases this concern for the planet as a whole.
Sometimes it feels as if our individual efforts just don't make a big enough difference. This is why Purrfectplay has joined the organization, 1% for the Planet. As members we contribute 1% of our annual sales to support their efforts.
1% for the Planet is a global organization that exists to ensure our planet and future generations thrive. They inspire businesses and individuals to support environmental nonprofits through membership and everyday actions. They make environmental giving easy and effective through partnership advising, impact storytelling and third-party certification.
Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, their business members and individual members have given hundreds of millions of dollars to approved nonprofit partners to date. Today, 1% for the Planet’s global network consists of thousands of businesses, individuals and environmental nonprofits working toward a better future for all. We are proud to join these efforts.